Backlinks, or sites that connect to your site, are the most important ranking element for most search engines. Getting more organic traffic is also important.
Because the quality of your backlinks is directly connected to your website’s traffic, the more authoritative websites that link to you, the higher your ranks and traffic will be.
Of course, you’ll want to monitor your Google ranks. When Google crawls the web, it searches for your website’s backlinks, in particular, to figure out how and in what ways your pages are related. There are undoubtedly hundreds of ranking variables. Backlinks, on the other hand, are the most essential SEO measure.
It goes without saying that excellent backlinks are difficult to come by, but they shouldn’t be. In reality, there are clever strategies to acquire authority websites to connect to your internet business and generate or earn backlinks. Here are five:
1. The process of constructing broken links
The broken-link construction approach is one of my favorites since it is ideal for generating one-way backlinks. Contacting a webmaster to report broken links on his or her website is part of the approach. At the same time, you suggest that the link be replaced with a connection to another website. And, of course, you mention your own website in this paragraph. Because you are assisting the webmaster by reporting broken links, your chances of receiving a backlink to your website are quite good.
To employ the broken-link approach, start by looking for relevant websites in your niche that include resource pages. Use the following Google search terms to find them:
your keyword + links
your keywords + resources
keywords inurl: links
For example, if I have a news website, I’ll search for news + links.
Returning to the webmaster, be courteous and identify yourself while contacting him. Inform this person that the materials he or she is connecting to are no longer available. Always give the specific position of any broken links so that they may be identified quickly. Replace the links with some alternatives, such as your own website. To obtain a backlink, try to be helpful rather than greedy. This approach works most of the time, but there will be times when the website refuses to connect back to you.
2. Infographics as a source of backlinks
Infographics are one of the most popular ways to increase website traffic and acquire valuable backlinks. They’re also beneficial because they’re simple to comprehend and distribute. Isn’t it true that everyone adores visual data? As a result, the demand for infographics has skyrocketed. Consider how Mashable, a prominent online site, publishes a slew of infographics from all over the web.
It’s a common misunderstanding that making an infographic is costly; however, this isn’t necessarily the case. Consider a price range of $150 to $300 as a starting point. You’ll be paying $15 per link if you acquire 10 backlinks for each infographic. The cost of five backlinks will be $30 per link. For backlinks gained through webmaster moderation, that’s a steal. You’ll win even more if your infographic becomes viral.
Dribble is a fantastic place to look for designers with strong portfolios. For only $20 a year, you may contact them personally by upgrading your account to the PRO level. Simply put “infographics” into the search filter. After you’ve found someone you like, click “hire me” and send a message outlining your requirements and asking for a quote. Another site to look for outstanding designers ready to make low-cost infographics is Fiverr.
Once the infographic is complete, you must make it simple for people to share it. To do so, use Siege Media Generator to generate your own embed code.
It’s time to share your infographic after everything is in place and it looks great on your website. You may submit your infographic to a variety of directories.
Last but not least, send an email to those who have previously connected to or shared comparable infographics on social media. Request comments on your infographic, but never outright request a link. They’ll know what to do if they enjoy your infographic.
3. Benefits of Guest Articles
The most efficient approach to reach new audiences is by guest blogging. You may get your material in front of more people and gain greater exposure by posting articles on other famous websites. It’s not only about the backlink; it may also be about growing your internet reputation or social media following.
Guest blogging allows you to make the most of your existing ties while also broadening your readership. If you’re still unsure about guest writing, keep in mind that Google’s Google Analytics blog welcomes guest authors.
There are several methods for locating websites that accept guest posts. Here are three examples:
1. Use Google search queries to find blogs accepting guest contributors.
2. Use social media to discover other options.
3. Find influencers publishing guest posts on a regular basis and try to contribute on the same websites they’ve had in the past.
4. Keep an eye on your rivals.
If you’re serious about increasing organic traffic, you’ll need to keep up with your key rivals’ internet marketing techniques. You should monitor your competitors’ social media accounts for link-building and earning approaches, as well as content marketing strategies. Here are some suggestions:
Set up notifications for when your rivals add new material to their websites.
Follow them on social media or sign up for their email newsletters. Create a Google alert for the keyword “site:yourcompetitor.com” as another clever method to stay on top of their new material. If my rival is Tindu, for example, I may create a Google alert using the keyword site:tindu.in.
Know when and how your rivals are creating or gaining backlinks.
This will allow you to duplicate their greatest backlinks and have a better understanding of how they market their website. Try becoming a guest author on the same websites where they are earning links through guest blogging. If the majority of their links come from blog reviews, contact those bloggers and give them a free trial of your tool to evaluate. They might eventually write a review on it.
5. Create internal hyperlinks.
Internal links are critical to the success of any blog. You can utilize your anchor texts because they are passing link juice. You can make it easier for people to browse your website and improve the overall user experience by using a decent internal linking structure.
There are programs that can generate internal links for you on your blog automatically, especially if you use WordPress, but you should do it manually. Matt Cutts of Microsoft has advised webmasters to restrict the number of internal links per page to 100 for both usability and SEO reasons.
