Following record sales last year, consumer technology behemoth Apple is projected to break its own sales record in India in FY2022
The local subsidiary of the Cupertino-based company is likely to break the Rs 30,000 crore revenue mark in the current fiscal, owing to the ongoing spike in demand for its iPhones, Macs, and iPads.
Last year, its operational revenue in India increased by 68 percent, the largest increase in nine years, to Rs 22,845 crore. This time, it is anticipated to increase sales by at least a third (33%), pushing its India revenue above Rs 30,000 crore for the first time, according to industry experts.
According to Tim Cook’s remarks, Apple’s India sales nearly doubled over the first six months of FY2022.
According to data from its volume update, sales of its premium Mac portfolio in the country’s personal computer market have increased by more than 200 percent.
Between April and September, Apple had an unprecedented 5% share of the local PC market, according to IDC.
Following 3.2 million unit sales in 2020, sales of iPhones – Apple’s top income generator – are expected to exceed five million units in the calendar year 2021, according to industry observer CyberMedia Research. This means that its iPhone sales in the first nine months of the year are expected to increase by more than 50%.
In tablets, where Apple India has been a laggard for years, the company has registered a 24 percent market share, up from a historic 17 percent market share in 2020, according to Prabhu Ram, head of CMR’s industry intelligence group.
“Apple is expected to sell a record number of iPhones and iPads this year, concluding the year with a 3.5% and a 24% share of the overall smartphone and tablet markets, respectively. And, as a result of its ongoing effort for local sourcing, its newer models are reaching the local market sooner, increasing the likelihood of increased sales. In 2022, we will also witness more aggressive marketing campaigns “, he explained.
According to Tarun Pathak, research director at Counterpoint Research, a “resilient supply chain” kept Apple running in India during component scarcity issues.
“Second, the pandemic-induced rise in demand for premium products is driving up sales of its products in India. Furthermore, they planned the price reduction and discounts on iPhones better this time than in the past, ensuring bigger sales “He revealed this to Business Today.
Furthermore, low-performing categories such as iPads and Apple Watch performed considerably better in 2021. According to IDC, Apple controlled 39% of the smartwatch market in the third quarter.
Apple’s efficient management of supply-side restrictions in 2021 has ensured that the business does not lose its momentum gained in 2020. According to Ram from CMR, this is a crucial component that is increasing the company’s prospects in the country.
In fact, to secure record sales of its newly announced iPhone 13s during the holiday season, Apple first supplied a record 600,000 smartphones while sales figures for the iPhone 13 in the important October-December quarter are still pending, industry insiders believe Apple may have sold a record number of new iPhones this time.
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