## Indian Traditional Snacks Dominate the Market
Indian snack brands are thriving, with traditional snacks like bhujia, dal, and chivda capturing half the salty snack market in India during the 2023-24 financial year. This reflects the growing demand for hygienically packaged, branded ethnic snacks.
While multinational companies like PepsiCo and ITC Foods previously dominated the market with Western snacks like potato chips, traditional snacks are experiencing a resurgence due to factors such as urbanization, a growing middle class, and accessibility. Companies are adapting to this shift by promoting regional and traditional flavors, often with a focus on health benefits.
Haldiram’s leads the market, with sales of over ₹12,161 crore, while smaller regional players control nearly 40% of the market. These smaller players often offer more value to consumers in terms of quantity and product customization.
Consumers are increasingly health-conscious, favoring snacks made with lentils, pulses, and alternative grains. This trend has led to the rise of snacks like spicy trail mixes, roasted makhanas, and flavored dry fruits.
However, it’s important to remember that even traditional snacks can be unhealthy if consumed excessively. Moderation is crucial to enjoy the flavorful and culturally significant Indian snacking experience.
